International trade has undergone significant transformation in recent years, influenced by various factors such as globalization, technology and economic policies. One of the main trends is the increase in electronic commerce or e-commerce, which allows small and medium-sized companies (SMEs) to access international markets more easily. According to an eMarketer report, the global e-commerce trade value is expected to reach more than 6 trillion US dollars by 2024, showing rapid growth. Additionally, new technologies such as artificial intelligence (AI) and blockchain are also contributing to improving efficiency and transparency in supply chains. The use of blockchain in international trade can reduce the risk of fraud and increase transaction security, while AI has the potential to forecast market needs so companies can adjust their inventory in a more timely manner. One example of an application is the use of chatbots in customer service, which are able to answer consumer questions in real-time. Protectionism, which has re-emerged in various parts of the world, is also affecting global trade dynamics. Some countries are taking steps to protect local industries by raising import tariffs, causing tensions in trade relations. For example, the trade war between the United States and China has resulted in changes in trade flows, with some companies moving production to other countries to avoid high tariffs. Free trade agreements (FTAs) continue to be an important tool in encouraging international trade. For example, RCEP (Regional Comprehensive Economic Partnership) which involves 15 Asia-Pacific countries, aims to reduce trade barriers and strengthen economic cooperation in the region. In addition, the European Union is also active in negotiating new trade agreements to expand access to global markets, including with countries in Africa and Asia. The impact of the COVID-19 pandemic has also changed the way companies operate in international trade. Many businesses have been forced to adapt to the new situation, relying on digital solutions for marketing and distribution. This has resulted in accelerated digital transformation and created new opportunities in sectors such as healthcare and information technology. The importance of sustainability in trade is receiving increasing attention. Many consumers are now choosing environmentally friendly products, forcing companies to implement sustainable practices in production and distribution. Green initiatives, such as reducing carbon emissions and using recycled materials, are becoming imperative to meet the demands of an increasingly environmentally conscious global market. Lastly, demographic shifts and shifts in global economic power also impact international trade. Emerging markets, especially in Southeast Asia and Africa, are showing promising growth, sparking greater interest in foreign investment. These countries are not only consumers, but also producers of goods and services that increase their competitiveness in the global market. With these developments, business people who want to be successful must continue to follow trends and adapt quickly in the dynamic international trade environment.