An exclusive report is a summary of an article or book, typically written by a professional assignment writer. The summary is short and clear and focuses on the main ideas only. This type of assignment is very important as it helps the reader understand key concepts and ideas quickly. The author of an exclusive report should use a clear language and avoid personal opinions or unnecessary details to make the summary more readable.
A well-placed exclusive can generate more substantial coverage compared to a widely distributed press release, and is often beneficial to both the journalist and brand. It allows journalists to work closely with the brand to ensure they thoroughly understand the news and gives them a unique opportunity that they might not have had if the information was widely available.
It can be a valuable tool for a publicist to have and can be used effectively in conjunction with other tactics such as media alerts, social media updates, targeted pitching, and more. It’s important to carefully consider all aspects of an exclusive, from timing to the level of trust required with the journalist and any restrictions or embargoes that might apply.
Select the most appropriate journalists or media outlets to pitch, based on their audience and editorial focus. Conduct thorough research into the publications and their past articles to ensure your content aligns with their editorial style and interests. To increase the likelihood of securing an exclusive, pitch one outlet at a time and plan for response times and follow ups into your timeline.