Local news keeps citizens informed, helps them hold local government accountable and provides essential information about their communities. It supports the local economy and promotes civic engagement by identifying and amplifying positive community stories. But despite the recent commitment of major philanthropic funds, there remains a need for a more holistic approach to supporting local news.
The future of local news depends on the actions of multiple stakeholders pursuing complementary programs and objectives. They must include state and national policymakers, regional and national philanthropic organizations, universities, community leaders, news outlets themselves, as well as individuals with a passion for local journalism.
Americans are aware of the challenges facing their local media. However, they continue to have a relatively positive view of the industry’s ability to keep them informed and serve as a watchdog. Nevertheless, they are less likely to turn to local news for the type of information that is most directly related to civic participation and specific political issues.
Moreover, they are increasingly turning to online sources of local news for the first time in recent years. A substantial share of Americans say they get their local news from online forums such as Facebook groups and Nextdoor, although this source has not yet replaced the traditional newspaper as a primary source of local news. In addition, many communities have become “news deserts” as newspapers shutter or cut staff in the face of declining revenue and readership trends. Filling the gap will require new business models and innovative solutions.